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The Celebration Ceremony of Jinbao Place Phase II and the Six Anniversary of Jinbao Palace is held in Beijing

Pubdate:2015-06-20

On the morning of Jun 19th, The Celebration Ceremony of Jinbao Place Phase II and the Six Anniversary of Jinbao Palace is held in Beijing. Chiu Yung, a member of Beijing Municipal Committee of the CPPCC and CEO of Hong Kong Fuwah International Group, Chi Chungsui, a famous Chinese performance artist and Director of Beijing Red Sandalwood Culture Foundation, Chiu Li, a member of Hong Kong Fuwah International Group, Chiu Man, a member of Hong Kong Fuwah International Group, cut the ribbon for the opening ceremony.    

 

 

The CEO of Hongkong Fuwah International Group Chiu Yung(first line of the fourth from left),a famous Chinese performance artist Chi Chungsui(first line of the second from left),a member of Hong Kong Fuwah International Group Chiu Li(first line of the fourth from left) cut the ribbon for the opening ceremony  

 

The CEO of Hong Kong Fuwah International Group Chiu Yung (middle) is in an interview

 

Chiu Yung(right) takes a picture with Chi Chungsui(left)

 

Chi Chungsui has a visit to the newly opened shopping centre

 

 

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Beijing Jinbao Place Phase II Phase IIhas always been a major project of Fuwah International Group. With the understanding deepening and adjustment of China’s high-end consumer goods market, the original commercial pattern of high-end consumer goods market is also changing—more commercial entities and concepts emerge continuously, what makes the overall concepts of high-end consumer goods market especially the high-end shopping places change accordingly. As a representative high-end consumer enterprise, Fuwah International Group insists its tradition “Nobleness” and the inheritance of wealth spirit on one hand, and integrates its internal resources on the other hand in order to adapt such an adjustment. Therefore, as a significant symbol of this adjustment, Phase II has a strategic significance to Fuwah International Group.                                       

 

In recent years, the focus of design of high-end consumer entity has gradually transferred from the luxurious appearance to the feeling of the brand’s cultural connotation. A new fashion appears among the consumer group of the new rich stratum, who prefer the brands that expressing individuation differentiation. Obviously, Phase II makes great effort on this aspect. According to the related official of Jinbao Group, as the same of Phase I, the architectural style of Phase II is also modern and simple with maize-yellow wall, and the large span steel structure curtain wall not only expands the light surface, but also makes the overall design of the building full of tension. The two phases are connected by an atrium which is decorated with some artworks related with the characteristics of the branches, and the transition from Phase I to Phase II is completed naturally. The consumers can enjoy a diversified shopping experience when taking a walk here.          

 

In commodities, there are fashionable clothing, modern furnishing art, high-end life service, top level catering service, etc. And each shop has its unique branch space and different characteristics. According to information, Phase II inherits the strict entry requirement of the branches of Phase I. The branches with insistence on inheriting traditional techniques, pursuit of high qualities and unique design concepts are always the preferred ones of Phase II. The fashionable clothing branches contain the Italian independent branch Andrew Mackenzi, the famous British branch HACKETT; in catering service branches, there are Wang Steak, Tongqinglou, Beijing Feast; in life service branches, there are La Belleza, Oceana Skin SPA, Juva, etc.     

 

As a centering brand of Jinbao Street, Jinbao Place is a criterion of measuring the prosperity of Jinbao Street in some way; and as a representative project of Fuwah International, Jinbao Street has always been a pioneer in the Fuwah’s overall business system; and Fuwah has always been a remarkable representative of China’s high-end consumer markets. Therefore, Phase II can be a subtle expression of China’s high-end consumer markets which symbolizes the high-end consumer markets steps onto a new stage in the new economic conditions and will influence the future development of the whole markets to a large extent.                     

 

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