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Director Chan Laiwa was presented Chinese Traditonal Culture Brand Contribution Award

Pubdate:2017-12-08

The 2nd Global Brand Congress and 6th Chinas Brand Congress, hosted by Gold Silk Road Alliance and instructed by China International Cultural Communication Center, British Royal East and West Strategic Research Institute were successfully held in Beijing on December 8, 2017. Guests attending included Liu Xiaojiang, Deputy Director of Foreign Affairs Committee of Chinas National Peoples Congress and First vice-President of China International Cultural Communication Center; Chan Laiwa, Deputy Director of Committee of Hongkong, Macao and Taiwan Compatriots and Overseas Chinese of CPPCC and Director of China Red Sandalwood Museum; Tang Tianbiao, Senior Counselor of China International Cultural Communication Center and Long Yuxiang, member of Foreign Affairs Committee of CPPCC and Executive Chairman of China International Cultural Communication Center.

 

In April 2017, General Office of State Council designated 10 May as the Chinas Brand Day. Since 2012, Chinas Brand Congress has been successfully hosted for five times and this year it was themed Opening a New Era for Chinas Brand Globalization Development for better communication and cooperation between Chinas brand and the worlds. Guests attending discussed lively and offered advice for contributing to up-growing and globalization of Chinas brand.   

 

Long Yuxiang delivered a speech.

 

Long Yuxiang said in his address that in the One Belt One Read Initiative Chinas brand had to go out and build its own international influence. We have many iconic brands and representative person with vivid stories indeed. We should exploit them and exact them, then tell our own brand stories and inherit spirit of artisan to better create national image, demonstrate big-country spirit and spread Chinese culture.

 

Jean Christophe Iseux von Pfetten delivered a speech.

 

George Constantine, Silk Road Culture Ambassador delivered a speech.

 

Jean Christophe Iseux von Pfetten, director of British Royal East and West Strategic Research Institute and George Constantine, Silk Road Culture Ambassador made an address and extended their warm congratulations on holding the Congress successfully.

 

Guests co-started this Congress.

 

Liu Xiaojiang, Tang Tianbiao, Chan Laiwa, Long Yuxiang, Wu Hailong, member of the Foreign Affairs Committee of CPPCC and President of Chinese Peoples Institute of Foreign Affairs, Jean Christophe Iseux von Pfetten, George Constantine, Charles Foster, President of America-China Friendly Cooperation Association co-started this Congress.

 

Liu Xiaojiang presented Director Chan Laiwa the Chinese Traditional Culture Brand Contribution Award  

 

In the Congress, Liu Xiaojing and George Constantine presented Director Chan Laiwa the Chinese Traditional Cultural Brand Contribution Award together. As the director of China Red Sandalwood Museum and inheritor of the third National Intangible Cultural Heritage Red Sandalwood Carving Skill, she has been always taking responsibility to promote Chinese traditional culture in her red sandalwood career. Since 2005, she has donated many precious wood architecture models to world famous museums, including the red sandalwood model of Temple of Heaven to the Palace Museum, red sandalwood model of the Heavenly Pavilion to the Dresden State Art Collections, red sandalwood model of the Pine and Cypress Pavilion to the Kyushu National Museum, red sandalwood model of Temple of Heaven to the Domaine National de Chambord, red sandalwood model of Ten-thousand Spring Pavilion to the Arthur M. Sackler Gallery, the gilded teakwood model of Temple of Heaven to the National Museum of China etc. After extending her sincere gratitude to the Congress Organizing Committee and the public for this award, she said this was a confirmation, but also an impetus pushing me to continue to spread our traditional culture, then more and more people at home and abroad can appreciate Chinese red sandalwood culture and its carving skills.    

  

In addition, Haier Group, JDB Group, Hunan Xiangmuhai Tea co. LTD etc were also awarded certificates. Then many wonderful Performances were put on in the Congress such as Chinese Love Art Troupe performed Thousand-Hand Kwan-yin, Dream·Fly. Baritone Li Haoxuan sang a song Beautiful Like an Angle etc.

 

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