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The Establishment and Hiring Ceremony of Toutiao's Cultural Expert Committee Successfully Held in China Red Sandalwood Museum

Pubdate:2018-11-29

On November 21st, the establishment and hiring ceremony of Toutiao's cultural expert committee was successfully held in the China Red Sandalwood Museum. Many cultural experts and performing artists were present at the event, including Mr. Wang Meng, a celebrated writer and former Minister of the Ministry of Culture, Madam Chan Laiwa, curator of the China Red Sandalwood Museum, Mr. Zhao Zhongxiang, a widely known host, Mr. Wu Huan, a renowned calligrapher and painter, and Mr. Liu Shuangping, a famous cultural industry expert, who discussed the topic of “Impact of the Internet on Cultural Communication” together. At the same time, the above five experts accepted the appointment of Toutiao's Cultural Expert Committee and served as honorary consultants and consultants to jointly guide and promote the cultural content construction in Toutiao to carry forward  excellent traditional culture. The whole event was hosted by the famous screen actor Yu Yuexian.

In this April, Toutiao introduced the“National Culture Plan”and launched the National Culture Channel, which strongly supported outstanding creators in the cultural field and promoted the creation and dissemination of relevant contents in the platform. The plan has attracted tens of thousands of creators to participate , with more than 1.3 million articles being published in the platform and the click rate exceeding 15 billion.

In order to better assume social responsibility and drive the production and transmission of high-quality traditional culture contents, Toutiao's cultural expert committee came into being. According to the official introduction, by carrying out in-depth cooperation with senior experts in the cultural sector, the Committee is established to spread positive and encouraging culture contents to the general public, cultivate correct aesthetic conceptions and outlook of values for the public, as well as make contributions to inheriting and developing excellent traditional culture in the new era.

During the event, the program leader gave a brief introduction to the development of Toutiao and reviewed the important information disclosed on this year's Shengji Conference - In the coming year, Toutiao will upgrade the platforms ecosystem, build great infrastructure and provide better services to creators. Toutiao wishes to set up a more premium and healthier content platform ecosystem together with the whole industry and various fields.

Hong Fei, content ecosystem general manager of Toutiao, elaborated on the original intention to establish the “Toutiaos Cultural Expert Committee” and issued letters of appointment for five cultural consultants. He mentioned that the construction of high-quality and healthy content ecology relies on the guidance and boost of experts and scholars in various fields. In cultural sector, Toutiao hopes to take this opportunity to make big strides in propelling the cultural contents of the platform towards a better and brighter future. Additionally, Toutiao will make good use of AI technology to deliver premium contents to more people in a wider world.

 As an honorary adviser to the Cultural Experts Committee, Mr. Wang Meng expressed his views on the rapid development of the Internet. He believes that it is very important to keep “balance”. While developing the “lively” ecology, the quality of contents cannot be neglected. Mr. Zhao Zhongxiang explained why he chose to register and maintain a Toutiao account. According to him, Toutiao provides him with a platform to express ideas, on which he can experience different freshness and pleasure every day. He also revealed that he would soon release a brand new column named "Chat with Xiang", which triggered great expectations of the live audience; in addition, Madam Chan Laiwa, Mr. Wu Huan and Mr. Liu Shuangping shared opinions about red sandalwood culture, the "Internet style" and the excellent use experience of Toutiao. 

  

At the end of the event, Mr. Song Mingyuan, the founder of the Chinese Ocean Painting School, donated paintings to the China Red Sandalwood Museum, and presented one copy to each guest present. In return, Curator Chan Laiwa  presented red sandalwood carving carriage ornaments to the consultants present. Thus, the establishment and hiring ceremony of Toutiaos Cultural Expert Committee was successfully completed.

The establishment of the “Cultural Expert Committee” adheres to the idea of  “Information Creates Value”, aiming to attract more cultural celebrities and creators to join Toutiao, and promote the creation and dissemination of high-quality cultural contents while contributing to the development and inheritance of traditional culture, and practicing corporate social responsibilities.

 

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